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Nobia's history

Nobia UK sits as part of Nobia - Europe's leading kitchen specialist - with unrivalled consumer insight, unsurpassed expertise in European marketplaces, and boundary-crossing brands. Nobia don’t just design smart kitchens - since 1996, they've been designing a smart business and an even smarter future, too. 


The Nobia business was formed when Industri Kapital bought Nobia from STORA (now Stora Enso) and shifted its core focus to kitchens. At the time, Kitchen sales amounted to around SEK 1.5 billion and included the Danish HTH, Norwegian Sigdal and Swedish Marbodal brands.

1997 / 98

Nobia began to improve our margins by rationalising production, increasing brand recognition, improving efficiency and reorganising the business. They recorded a profit in 1997, and in 1998 acquired Novart, Finland’s leading kitchen manufacture.

2000 / 01

In 2000, Nobia extended into the UK market. Alongside acquiring the German Poggenpohl, Swedish Myresjökök, Norwegian Norema and Danish Invita brands, they purchased the British Magnet brand to greatly reinforce our presence in the European kitchen market.


Nobia floated on the Stockholm Stock Exchange, increased net sales to SEK 9.6 billion, and grew our team to around 5,900 employees.

2003 / 04

Further organic growth led to increased profits, and Nobia made the strategic decision to discontinue operations in our German Goldrief business. Nobia UK also expanded, with the acquisition of Gower, a leading British manufacturer of flat-pack kitchens.


Nobia acquired Hygena, the French kitchen chain, which increased our Group sales to around SEK 15.6 billion, and our number of employees to 8,000.


Culinoma, the joint-venture company Nobia created with De Mandemakers Groep in the Netherlands, quickly became the leading kitchen retail chain in Germany after it acquired Plana, Marquardt and Asmo. At the same time, Nobia also focused on growing our network of Magnet, Hygena and Poggenpohl stores.


Further consolidation saw Nobia's profitability continue to rise, and the business accepted an offer from the Fournier Group to purchase the Hygena brand. Nobia UK also grew with the acquisition of Rixonway Kitchens, an established kitchen supplier with a strong footing in the UK project market.


Our net sales increased as a result of organic growth and acquisitions. The operating margin improved to the highest ever in the company's history. Nobia also acquired Commodore and CIE Kitchens, two kitchen companies active in the private development market in the UK.


Despite negative currency effects, sales grew and the target of an operating margin of more than 10 per cent was achieved. In the end of the year, Nobia agreed on the sale of the German operation Poggenpohl. The divestment of Poggenpohl was completed in January 2017.

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