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Nobia's history

Nobia in the UK sits as part of Nobia - Europe's leading kitchen specialist - with unrivalled consumer insight, unsurpassed expertise in European marketplaces, and boundary-crossing brands. Nobia don’t just design smart kitchens - since 1996, they've been designing a smart business and an even smarter future, too.


The Nobia business was formed when Industri Kapital bought Nobia from STORA (now Stora Enso) and shifted its core focus to kitchens. At the time, Kitchen sales amounted to around SEK 1.5 billion and included the Danish HTH, Norwegian Sigdal and Swedish Marbodal brands.

1997 / 98

We began to improve our margins by rationalising production, increasing brand recognition, improving efficiency and reorganising the business. We recorded a profit in 1997, and in 1998 we acquired Novart, Finland’s leading kitchen manufacture.

2000 / 01

As we lowered production costs and broadened our market coverage, we tightened our focus on kitchens and acquired the German Poggenpohl, Swedish Myresjökök, Norwegian Norema, Danish Invita and British Magnet brands to greatly reinforce our presence in the European kitchen market.


We floated our company on the on the Stockholm Stock Exchange, increased net sales to SEK 9.6 billion, and grew our team to around 5,900 employees.

2003 / 04

Further organic growth led to increased profits, and we made the strategic decision to discontinue operations in our German Goldrief business while also acquiring Gower, a leading British manufacturer of flat-pack kitchens.


We organised our business into three geographic regions: UK, Nordic and Continental European, and acquired Austria’s leading kitchen manufacturer brands, ewe and FM. 


We acquired Hygena, the French kitchen chain, which increased our Group sales to around SEK 15.6 billion SEK, and our number of employees to 8,000.


Culinoma, the joint-venture company we created with De Mandemakers Groep in the Netherlands, quickly became the leading kitchen retail chain in Germany after it acquired Plana, Marquardt and Asmo. At the same time, we also focused on growing our network of Magnet, Hygena and Poggenpohl stores.


As the markets continued to weaken, we continued to focus on higher efficiency, greater co-ordination and lower costs. However, we successfully completed our Hygena refurbishment programme, rolled out our Group-wide range was to France, UK and Scandinavia, and consolidated Swedish production to Tidaholm.


Further consolidation saw our profitability continue to rise, and we accepted an offer from the Fournier Group to purchase our Hygena brand. We also grew with the acquisition of Rixonway Kitchens, an established kitchen supplier with a strong footing in the UK project market.


Our net sales increased as a result of organic growth and acquisitions. The operating margin improved to the highest ever in the company's history. Nobia also acquired Commodore and CIE Kitchens – two key names in the UK private development market.


Sales grew and the target of an operating margin of more than 10 per cent was achieved. At the end of the year, Nobia agreed on the sale of the German operation Poggenpohl.


We entered the Nordic low price segment with the launch of HTH Go in Denmark and the increased cooperation with the consumer electronics retail chain Power, also a new store concept was introduced in several countries. These omnichannel stores show kitchen furniture and combinations of accessories in an inspiring way.


The leading Dutch kitchen supplier Bribus was acquired by Nobia. Bribus has a strong offer and a number one position in the Dutch project market for kitchen. In 2018 both Marbodal and uno form won awards for their kitchen series.

Our omnichannel store concept was rolled out in Norway and customers especially love the stores' special "tech lab" display.